Our obsession with building successful small businesses should stop | Willem Gous

Our obsession with building successful small businesses should stop

Our obsession with building successful small businesses should stop. We should rather have an obsession with building successful entrepreneurs because businesses come and go but entrepreneurs should last for as long as possible. Yes, we look at Google and we look at Facebook as super successful companies and we all strive to build something like that. But their day of failure or demise will come. It happened to Nokia, it happened to Kodak. It happened to many big companies throughout history. That said, this happens more regularly with small businesses. You see more failing small businesses than you do successful small businesses. And as an entrepreneur since 1999, I wish successful small businesses upon EVERYONE who starts one. But I myself have built and lost some businesses. But those of us who will fail, they need to survive when the business fails. Not lose your life savings, not lose your family and a stable living environment. But sadly, that is what is currently happening. Entrepreneurs lose everything when they lose the business. But, the customer carries on regardless. They will find another service or product provider. That is why I developed my Life Design for Business Owners process. So that we can build successful small businesses and build successful entrepreneurs at the same time. We design businesses, why not design the life of the business owner too? So to all entrepreneurs, to all small business owners, get clear on your needs. Get clear on what your business SHOULD give and make sure it gives it to you as much as it does to the customer. So when the business fails that you will also survive. Once you see your business as a resource providing for your life and your needs, you lose the bulk of your fear of the business failing. Remember, if you built a $100 million company and you lose it, you will simply build another one again because that is your level of doing business. The same applies to live, if you almost lost everything this time around, you will have the same the second time around. Please, stop this obsession with building successful small businesses and have an obsession with building successful entrepreneurs. We will get more out of our entrepreneurs this way. We will all benefit more this way. We might just even have entrepreneurship deliver on its promises of growing economies and providing employment.

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Willem Gous

21 Mar, 2018

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