About Willem Gous | Willem Gous

About Willem Gous

About Willem Gous

I believe entrepreneurship is a lie.

I came to realize this growing up in an entrepreneurial home seeing my dad work day and night and consulting with other business owners. Business owners does not work in its current form and I here to fix it.
Entrepreneurship promises you freedom, independence, more time, more money and even a better life. But business owners soon realise it rarely, if ever, delivers on those promises. Instead they experience an entrepreneurial hell of personal, mental and physical sacrifice. This is killing the positive impact entrepreneurship can have because it slowly destroys individual entrepreneurial effectiveness in the market and the greater impact entrepreneurship can on communities, regions and countries.

To make entrepreneurship more impactful and sustainable while making life better for business owners I created Life Design for Business Owners. This process helps you, the business owner, build a business that delivers on its promises so that your needs carry equal importance as that of your customers. Building a business any other way increases risk, cost of failure and could destroy your health, wealth and family.

My work is different because it goes against what training institutions, most business books and even advisors tell us. The dominant thinking is to build businesses where you have to sacrifice everything and rarely, if ever, get something in return. They hype up the 1 in 10 businesses that do make it and dangle it as a carrot in front of you (Even if you are the one business that made it big, it doesn’t mean you succeeded). I am here to stop this entrepreneurial abuse and bring LIFE back into business. I believe 10 out 10 business owners must be rewarded as much as the customers. It should not be a stroke of luck if your business address some of your needs, it should be part of the DNA of your business, and THAT, is what I am going to give you.

I will give you actionable steps and strategies you can use right now so that you can build a successful business and successful life at the same time. A client once said to me that I helped him get his Life, Wife and Profits back. If you want success in at least two of those areas, then hang around.

Oh, I am going to sell products and services to you. I am a dad, a traveller, a husband and an avid reader and student. Kids come with a non-return policy, so I have feed them for the next 18 years. Books and courses are expensive, and I am here to be rewarded for my work just as much as my clients are rewarded.

You are part of something much bigger

I have a greater, International vision for me and my family and this work forms part of that. I want to take this message and approach of building businesses to international and speak at DAVOS (World Economic Forum) and the United Nations.

I will always provide A LOT OF VALUE FOR FREE and provide EVEN MORE VALUE, SUPPORT and GUIDANCE with my paid products and services.

I trust you will see the benefit of my approach to business and how YOU can greatly improve your life and your business. Why can’t you smile and be happy when you go to work? (and that includes your family too)

For those who want to kick the tires a bit

I grew up in an entrepreneurial home where my dad worked night and day, 7 days a week. I then decided that will not work for me and decided to build my businesses differently. I have been an entrepreneur for more than 18 years. Have won multiple marketing awards for the work I have done in the online industry. I have been a part of the online industry since 1996.

I have experience ranging from military specification manufacturing, production management, channel management, corporate sales and more. I help clients ranging from makeup, manufacturing, commercial property development, software development, accounting and more.

I have a few diplomas and my master’s degree in information systems management. I spent more than 11,000 hours on my personal development over the past 10 years. I grow and expand my mind at least 2 hours per day.

I am also an author and created my own innovation methodology called indivineur. It formed part of my 800 hours of research into innovation methodologies for my Masters degree dissertation. I realised businesses fail at innovation because they try to innovate a business. But businesses are made up of people. If the people’s thinking within the business remain the same, then nothing “innovative” will change in the company. People are stronger than your process. My indivineur innovation methodology innovates the people within your company through self-discovery and co-creation. When you innovate the people, you innovate you innovate the business. Some clients have applied it in their businesses and grew turn over by 200% and more in one year.

Fun and giggles

For fun and giggles I qualified as a firewalking instructor. Now I use it to help employees within businesses overcome their limiting beliefs, break barriers and grow so that they can function at a higher level resulting in improved business results.



  • Life Design for Business Owners
  • Business model design and innovation
  • Life / Business Coaching and Mentoring
  • Corporate Training
  • Keynote speaker
  • Business Consulting
  • Purpose and Life Goal Discovery

“Recommending anyone is hard, except when it comes to Willem. He is a straight shooter, a real direct type of man. What you see is what you get. Well versed in all kinds of subjects and a great sparring partner with a vast amount of knowledge in the online industry. He loves life like I don’t know many men can. He embraces every opportunity and takes any problem head-on. His Afrikaans background makes him into an interesting character who get passionate about the small things in life.”

Mark Buwalda Client Partner, networker in IT implementation in Africa

“Business leadership is a rare quality and when you see it in action, executed with the detail and finesse required to balance all factors from the human resource, strategic goals, financial and business development, it is impressive. Willem Gous is one such individual who excels at business leadership, he positively transformed and increased revenue and profitability at Ananzi during his time there utilising his expert domain knowledge of online media, and then expanded his impact across the A C Braby group. It was a privilege to work with Willem and know that wherever he is leading, success will follow”

Richard Smith Project Manager at Chillisoft Solutions Services

“I had the pleasure, or should I say the privilege to attend Willem’s one-day Business Model Canvas workshop. His workshop description promises that you will learn how to use the business model canvas within your business. To tell the truth I had been studying the Business Model Canvas for 8 months before the workshop. What he does not say is how it will open your mind and challenge your current thinking. Nor does he say how excited you will become to explore creative and innovative ways to improve the bottom line of your business. I achieved all of this and more in just one action packed and practical session. So, if you are in South Africa, take advantage of his workshop as I rate Willem as one of the best internationally, and we have him right here in our own country.”

Francois Muscat Digital Marketing Specialist & Certified Social Selling Trainer

Willem doesn’t beat about the bush.  In an incredibly short amount of time he will isolate your bottlenecks and tell you directly what to do about them for maximum benefit.”

Peter Burkimsher South Africa

“Thanks Willem for the opportunity. Talking with you opened my eyes to important areas of starting up a business. I was almost at the point of giving up a business idea, but you had help me to understand and clear my doubts. Your clear and insightful advice had put me back on track. I am looking forward to working with you as I go to the next level.”

Prince Anyanwu Africa

“I usually do not enjoy reading posts or motivational speeches I receive in my mailbox but was struck by the different approach of Willem and his “indivineur method”.  I therefore contacted him to arrange a Skype session and see how his experience and method could help me see clearer in my objective to create my own business. I was expecting to have a quick 30 minutes discussion on my high-level plans but ended up with a deep view of the actions and challenges that I need to work on. Willem not only gave excellent “homework” to rationalize my business ideas; he also awoke the confidence required to move towards business creation, with all its opportunities and risks. I haven’t yet decided whether I will start my business  right now but I am pretty sure Willem would be part of the adventure when my decision is made; if he accepts of course.”

Stephane UAE

“Having worked with Willem I can recommend him as someone who has deep experience in the entrepreneurial field. As a serial entrepreneur himself he is able to relate to entrepreneurs and quickly provide insight into various business models. This differentiates Willem as someone who can provide relevant subject matter expertise in various industries. Willem’s experience in the coaching field also enables those entrepreneurs he works with to continuously apply learning and implement actions relevant to their current stage of business growth. I would recommend Willem’s services to any entrepreneur needing to innovate and grow their company.”

Wybrand Ganzevoort Collective Value Creation

“Willem helped me realize just what is important to me, focus on it and make it a reality so that I can function and think from what inspire and energizes me most. I now do more business, I am more focused and work less. As a matter of fact, most of the time it does not feel like work as I love what I do. I continue working with Willem as he is driven to help me achieve the results I want.”

Slaven Gajović, CEO, Maximum Group

“Willem Gous is a dynamic and inspirational Entrepreneur and Business leader. I find his attitude infectious and I value his contribution both to my business and personal development. Willem is an asset to any business and I firmly believe his knowledge and personality will serve his clients well”

Denzil Fillis CEO Mpilo Technologies