Blog | Willem Gous

All Posts

When you want to give up

When you want to give up

“I want to give up!” I have thought or spoken those words more than I would like to admit. Words you cannot avoid if you aim to achieve anything worthwhile in life. I think, I stand corrected, I only once met a person who never ever uttered these words - the guy who cut our hair at the army barracks…

Read more

Business Model Canvas: All business models should have 2 value propositions

Business Model Canvas: All business models should have 2 value propositions

It is wise to have one value proposition in your business model to drive focus on delivering exactly what the client wants. Otherwise, your marketing and sales message might become confusing to the market. There are some business models with two value propositions but then it also has two market segments, like the Sony Playstation. You have gamers and game…

Read more

Customer development, founder development?

Customer development, founder development?

The startup movement made terms like customer development common in everyday entrepreneurial life. It is all about finding the right market for your product by solving customer problems and addressing their needs. Important points, if you wish to have a successful business with paying customers. But what about founder development? How does the business solve the founders’ problems and address…

Read more

css.php